Omnichannel Senior Content Manager

About Sapph

Welcome to Sapph, a trailblazing lingerie brand on a mission to find the perfect balance of form, fit, function and desirability. We believe every woman has the right to perfectly fitting, beautiful lingerie in her size and are on a mission to re-educate on perfect fit. We strive to be age and size inclusive and want to become an essential part of women’s lives globally. We balance technical innovation and elevated design, as well as high level manufacturing expertise to create the perfect product.

We have taken the bold decision to relaunch the Sapph brand and create a global household name in the world of branded lingerie. We are a multichannel company that operates B2C and B2B channels and we believe in controlling the narrative when it comes to our brand, but also in taking a collaborative approach with our B2B partners and enabling them to be our messengers in the community. We aim to take a communicate based approach to marketing and reach our consumers in various innovative ways that would make us stand out. Above all, we are striving to create a global following of loyal customers that would come back to our product time and time again.

Our key values are design, fit, value, omni-channel, inclusive, community based and customer centric and would love you to be a part of our journey.

About the job

As Omnichannel Senior Content Manager, you're both the creative mind and the strategic lead behind our content approach. You’ll develop smart, high-converting content for all our channels  (paid, CRM, social, offline and e-com) and make sure everything is aligned: from crops and copy to click-through rates. You understand what makes a campaign perform and what it takes to truly make an impact.

You’ll work closely with our performance marketing agency, giving clear direction and monthly asset targets, and analysing results through Google Analytics and product data. You know how to organise shoots, creatively leverage AI tools and deliver bold, eye-catching content that converts.

You’ll coordinate with e-commerce, marketplaces and merchandising to align campaigns with stock and commercial goals. If one product takes off and inventory runs low, you know how to smoothly pivot the campaign to another hero item. You act fast, think ahead and are not afraid to make bold moves.

What you'll do

You are responsible for creating high-converting content for CRM, paid media, social media, offline channels, and e-commerce. You set up, test, and optimize campaigns based on conversion and click data. In addition, you manage external agencies with clear goals and briefings. You analyze Google data and translate these insights into an effective content strategy.

To align campaigns with product launches, events, or seasonal pushes, you work closely with colleagues from sales, production, and design. You ensure an integrated approach where all stakeholders are aligned. You also report campaign performance and other valuable insights to the CEO and senior stakeholders to support data-driven decision-making.

You organize photo shoots and oversee visual production. You actively coordinate on inventory and product levels, bridging the gap between marketing and commerce. Furthermore, you contribute to strengthening our brand story and PR strategy in the lead-up to product launches. You work with AI, Adobe, Canva, and other tools needed to truly make an impact.

Over time, you will also take on responsibility for managing junior content marketers.

About you

You bring at least seven years of experience in omnichannel content or paid media, preferably in fashion, lingerie, lifestyle or e-commerce. You know how to connect performance, creativity and conversion thinking, and you move seamlessly between strategy and execution.

You’re confident using tools like Adobe (Photoshop, InDesign), Canva, AI platforms and Google Analytics. You have a sharp visual instinct; you know exactly how the right crop, angle or colour can make all the difference. You're fluent in both Dutch and English, quick on your feet, creative, detail-oriented and not afraid to just get things done when needed

What we offer

You’ll play a key role in relaunching an iconic brand. This is a dynamic position where strategy and hands-on work go hand in hand. You'll work with an ambitious, energetic team in an entrepreneurial environment. Enjoy a flexible setup, a competitive salary and a generous employee discount on our collection.

But most of all, you’ll get the chance to build something that matters.